Who Runs the Crypto Arena? | joincrypto.online

 

Introduction

The Arena, formerly known as the Staples Center, is a renowned multi-purpose indoor arena located in downtown Los Angeles. It is owned and operated by the Anschutz Entertainment Group (AEG), a global sports and entertainment company. AEG has been managing the arena since its opening in 1999.

In November 2021, AEG entered into a historic 20-year naming rights agreement with , a leading cryptocurrency platform. This partnership places at the center of major sports and entertainment events held at the arena. The deal, reportedly worth $700 million, is one of the largest naming rights agreements in sports history.

The Arena is home to several prominent sports teams, including the Los Angeles Lakers (NBA), Los Angeles Clippers (NBA), Los Angeles Kings (NHL), and Los Angeles Sparks (WNBA). It also hosts numerous high-profile concerts, award shows, and other events throughout the year.

The collaboration between AEG and aims to drive the future of sports and live entertainment while promoting the growth of the cryptocurrency industry. This partnership is expected to have a significant impact on both the sports and crypto communities for years to come.